Dynamic model of the relationship of optimized customer behaviour and firm performance in the changing omnichannel purchasing environment

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Identifier

146356

Type

Principal investigator

Simon, Judit

Title in Hungarian

Az optimalizált vásárlói döntések és a vállalati teljesítmény összefüggésének dinamikus modellje a változó omnichannel környezetben

Title in English

Dynamic model of the relationship of optimized customer behaviour and firm performance in the changing omnichannel purchasing environment

Keywords in Hungarian

optimalizált vásárlói döntés, omnichannel környezet, vállalati teljesítmény

Keywords in English

optimized customer behaviour, omnichannel environment, firm performance

Discipline

Business and Management (Council of Humanities and Social Sciences)

100 %

Panel

Economics

Department or equivalent

INSTITUTE OF MARKETING AND COMMUNICATION SCIENCES (Corvinus University of Budapest)

Participants

Berezvai, Zombor
Kemény, Ildikó
Nagy, Ákos András
Szucs, Krisztián

Starting date

2024-01-01

Closing date

2026-12-31

Funding (in million HUF)

35.268

FTE (full time equivalent)

7.20

state

running project